I've failed, pivoted, and restarted more times than I can count. That's how I learned the messy truth: great products aren't just built, they're told. I started as a designer then switched to product then switched to creator obsessed with storytelling, and these skills taught me everything I am building today.
I am blending everything I have learnt over the years - Design, product, storytelling and creating stuff where the user is the hero, the features are characters, and the journey actually matters.
I take messy, half-baked ideas and shape them into clear, usable products.
Defining product vision and positioning
Crafting roadmaps that balance user needs and business goals
Ideas are cheap. Execution is the hard part. I cut through noise and ship fast.
MVP design and validation
A/B testing & continuous improvement cycles
I make products speak like humans. Simple, emotional, unforgettable.
Shaping brand voice and product messaging
Storytelling-led launches that hook attention
I study why people click, drop off, or return and build products around those insights.
User journey mapping & behavioral analysis
Creating addictive, story-driven experiences that stick
Every project I take on starts as a messy idea and ends as a story people can actually use. Here are a few I've helped narrate.
Designed and shipped the first version of the product that contributed to Coupl's successful YC admission.
Built core UX flows from scratch, owning the entire design lifecycle in collaboration with product and engineering.
Spearheaded iterations based on early customer feedback, helping scale to 5,000+ users and over $1M in transaction value.
Conducted qualitative user interviews and continuous usability testing to drive product refinement.
Collaborated with the marketing team to craft engaging launch campaigns and enhance social media presence.
Maintained internal design systems and delivered high-fidelity prototypes and documentation.
Led complete product redesign, working across UX, tech, and business to deliver a streamlined SaaS product experience.
Authored detailed PRDs and FRDs, aligned cross functional teams with clear product documentation and demo sessions.
Conducted deep user and competitor research to define product strategy and market positioning.
Managed a cross functional team of 8 ensuring rapid iteration in a high velocity environment.
Partnered with marketing to shape GTM strategy and messaging for the relaunch.
Served as the communication bridge between users, stakeholders, and tech to balance customer needs with feasibility.
Insights on product design, user experience, and building things that matter.
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ReadFrom idea to MVP to your first 1000 users. I turn fuzzy problems into clear roadmaps and ship quickly with your team.
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Quick picks:
Real feedback from founders and teams I've worked with. Stories of impact, growth, and successful product launches.
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